What is it that enables a page to succeed with search engines ?
Successful search engine marketing is a combination of things both within the page itself and 'off page' factors. Let us begin with the 'off page' items that effect marketing position.
Off Page items effecting page ranking.
The site name itself is important. If you are trying to sell digital cameras then it gives you a very big advantage to have those words in the URL. So for digital cameras a URL of www.digital-cameras.com gives you a big edge. The suffix can be .com or .biz or .co.uk that part really doesn't matter, so find yourself a good site name and register it.
Inbound links. If a site has a text link which takes people to your site when clicked, then the search engines regard your site as authoritative. The more quality sites which link to you the better, but beware the so called 'link farms' those are bad news. Ideally you need links from sites the search engines respect.
Site age. Google in particular dislikes new sites and although they will index your pages on a new site, they will not use them for as much as a year. It also seems to pay to register your URL for as long as possible. Somehow it shows commitment to your site by you.
On the page items.
All Web pages are made up from a series of elements. The Title of the page. The Description, hyperlinks, text links and of course the text on the page itself. Our GhostLog SEO software examines each area which interests a search engine, then it enables you to compare each area of your page to the same page areas of the pages that come top. If your page emulates the top scorers then your page will come right up there with theirs.
The search engine significance
are :-
Google Number one of all the search engines.
Yahoo Next
most important for marketing.
MSN Now re-branded as Live Search. Owned by Microsoft and going places.
Ask (Formerly
Jeeves )
Between them this handful of search engines mop up about 98% of all marketing searches world wide. These are the search engines which will
see your site succeed or fail and GhostLog's package
will show you exactly how to succeed.
Success is not a black art
when search engine marketing.
If you have a URL containing your prime keywords and can arrange a few incoming links from other sites, then getting your site on the first results page is largely a matter of counting. Yes it really IS that easy.
All the search engines jealously guard their algorithms and maybe it is as well that they do or we would all be churning out perfect pages and the result would be chaos.
When an engine examines any page, it is interested in specific areas. Our GhostLog software looks at the exact areas which the search engine does and compares how your page area compares to the top scorers for your keywords or keyword phrase. All you then do is adjust your area to match theirs and you will have achieved your goal.
Let's face it, you found us and
there are well over 40 Million pages on the Net competing
for this position, so that must tell you something.
Someone has to be at the top of the pile.
Why not you ?
Just click to e-mail us and we will send you the program free to trial
